In this culture, coupons are often associated with being “cheap” — and “cheap” for men often implies you’re not good enough. If a man uses a coupon, he must not be able to afford the full price and, therefore, could not be successful. Daughters, on the other hand, are often groomed from a young age on the lessons of being a good “domestic goddess.” A woman uses a coupon and she’s considered a smart shopper. Not true for a man — he uses a coupon and is considered “cheap.”
It’s time to change that perception. Read about one man’s journey to coupon enlightenment at our sister site , Living on the Cheap.