Shakespeare was ahead of his time. He asked if a rose by any other name would smell as sweet. And guess what? Call it what you will, a rose is a rose is…. Well, you get the idea. Maybe the same goes for name brands of products versus generic brands. Are they equal in quality? Well, the answer to that one is: not always. But the good news is that aspirin is aspirin and bleach is bleach and only the price label on the shelf is different. On a recent foray through a local King Soopers, we found some pretty stunning price differences on over-the-counter drugs, for example (50 coated Advil tablets was $6.99 while the generic ibuprofen, same coating and number, was $1.69). Cleaning supplies: Clorox bleach (two quarts) was $2.18 and the Kroger brand was 89 cents. Paper goods Viva towels (48 square feet) were $1.99 a roll. The Home brand was 99 cents for TWO rolls (110 Square feet). Packaged/canned foods: Uncle Ben is a nice guy, but he charges $3.49 for 14 ounces of instant brown rice. The Kroger brand is $1.49 and we can’t tell the difference. American Beauty lasagna noodles were $3.29 for 16 ounces; Kroger’s were $1.74. Hunt’s tomato sauce (15 ounces) was $1.39; the generic was 89 cents. Baking: We found Heinz apple cider vinegar (32 ounces) for $2.89 and the Kroger brand for $1.99 (but on sale for 3 for $5). Meats: We found huge price differences in boneless, skinless chicken breasts. The Red Bird brand was $7.99 a pound for a smaller package (3 or 4); the generic big packs (with maybe a dozen or more) were $1.79 a pound. Worth taking it home and repackaging into smaller portions for your family. Caveats: The generic brands were often on the lowest shelves in the store, or sort of hidden behind posts. But try them out. Yes, we’ve all had some negative reactions to generic products (a can of green chiles full of seeds and skin comes to mind), but for the most part, they’re worth trying, anyway. What have you got to lose? For the full story on this topic, with lots more price comparisons, CLICK HERE.